What makes up a website based marketing solution?

We use the terms solution and website technologies because more is needed than just a website if the technology is to deliver.  You need to consider the site, e-mail addresses, interactive services, mini-sites, sub-sites, landing pages, sub-domains and hosting environments if you're to have a marketing vehicle/solution that will deliver.  Though this vehicle/solution will only work when coupled with proper marketing planning.

A survey of 160 Practices found that only 2 or 3 do any proper marketing planning and as a result, feel they get a worthwhile ROI from their website.  Only recently have Practices reported achieving a business building return from their use of website technology. 

A website based marketing solution needs to include the following:

• A site you're proud to display.
• Proper marketing planning.
• An aim to make your website your digital office.
• Update the site's look and feel every 3-4 years. 
• 2-8 content related services to take the work away from the Practice having to keep the site up-to-date.  The number of such services will depend on the marketing strategies you want to implement.  
• plan to utilise the high cost effectiveness of using a website.
• Have a CMS that helps with content and SEO. 
• Services such as Budgeting and Superannuation tools that store client data and can only be accessed via your site.
• Some hooks or reasons for clients to return and some touch points so you can regularly put your website in front of your clients.

How does your site stack up?