Website concepts you should know about

1.  The 6-8% Rule.  Many Planners are happy to add a Newsletter service  to their website but the truth is only 6-8% of clients read them which leaves 90+% of clients with no benefit.  The same rule also means 6-8% will Budget or do Research or track their Super, etc.  So unless multiple interactive services are provided then the 6-8% Rule means Advisers can never expect to get much from their website.

2.  A note about our pricing.  Industry costs for a Customised website range from $2,500 to $3,000+ and that's just for the site, you still have to do ALL the work.  PlannerWeb has more than halved this cost but not to make our sites cheap but so we can add two (CMS and an Article flow for Accountants for example) or more content related services such as the WedgeTail Bundle into the project and still be within your Budget.  The end price is similar or a little less but the website you end up with is a vastly more powerful marketing and communication resource. This combination is the only way to have your website help you implement your marketing strategies and, in turn, attain your Practice and Personal Objectives. 
 
3.  It used to be all about a website, then it became the need for a proper website based marketing and communication solution but today the focus is moving to determining firstly what a Practice's marketing strategies will be, then how to implement and monitor these strategies and, finally, the role your website based solution will play in the implementation of these strategies.  Until the latter is done your site will always under-perform.
 
4.  A website based solution consists of 5% website, 35% interactive content and related services, and 60% strategy.  All components are needed if a site is to be of real value in ways such as: overcoming the 6% to 8% Rule (see Point 4 below); using a website, a mini-site and sub-domains to gain better access to existing and potential Corporate Super clients; or Landing Pages to home in on target markets like Doctors or Life Insurance; or a website and email strategy to gain greater penetration of a client database; or presenting a website based client communication model to Accountants and Solicitors to gain access to their clients.

5.  Having a website is enough.  This has proven to be totally wrong even though it is what the website industry has been selling for a long time.  A website can do little on it's own.  It must be part of your marketing planning process if it's to deliver anything at all.  Only when combined with content services and marketing planning will it deliver something worthwhile.