News & Practice Update compared to traditional newsletters
| Features / Supplier | Newsletter as Primary Service | Supplier who takes reader back to their own website | PlannerWeb |
|---|---|---|---|
| Links back to practice’s website. Extra traffic is de facto SEO | Limited | ✖ | Maximised |
| News items included | ✖ | ✖ | ✔ |
| Newsletter items included | ✔ | ✔ | ✔ |
| Practice input, new staff for example, included every month | ✖ | ✖ | ✔ |
| Multiple options to include practice information such as Services | ✖ | ✖ | ✔ |
| Initiatives included to interact with non-readers in client base | ✖ | ✖ | ✔ |
| Other newsletter bundles | ✔ | ✖ | ✔ |
| Our newsletter is part of a complete range of services (hosting, websites, news, videos, stock tickers, SEO etc.) | ✖ | ✖ | ✔ |
| Automatic social media updating | ✖ | ✖ | ✔ |
| Leverage newsletters to help practice development by running initiatives such as competitions | ✖ | ✖ | ✔ |
| Does not take website traffic from practice, as some services do | ✖ | ✖ | ✔ |
| Automatically load articles to website News/Blog | ✖ | ✖ | ✔ |
| Analytics included | Unknown | ✖ | ✔ |
| More than 4 articles per month | ✔ | Depends on supplier | ✔ |
| Send via Xplan | ✖ | ✖ | ✔ |
| Proper practice development rather than just information transfer | Unknown | ✖ | ✔ |
| Cost per month (inc GST) – approx. | $224 | $205 – $450 | $133 |